Alphanumeric characters assigned for differentiation within a transaction set.

SR01 contains the same line number shown in the IT1 segment, to which data contained in the SR segment refers.

Days of week expressed in a seven-day rotation period starting with Monday = 1; a Monday - Friday would be shown as (12345)

Time expressed in 24-hour clock time as follows: HHMM, or HHMMSS, or HHMMSSD, or HHMMSSDD, where H = hours (00-23), M = minutes (00-59), S = integer seconds (00-59) and DD = decimal seconds; decimal seconds are expressed as follows: D = tenths (0-9) and DD = hundredths (00-99)

SR03 defines the start time of the advertising promotion.

Time expressed in 24-hour clock time as follows: HHMM, or HHMMSS, or HHMMSSD, or HHMMSSDD, where H = hours (00-23), M = minutes (00-59), S = integer seconds (00-59) and DD = decimal seconds; decimal seconds are expressed as follows: D = tenths (0-9) and DD = hundredths (00-99)

SR04 defines the end time of the advertising promotion.

Free-form text.

SR05 is used to describe the advertising schedule details in literal form.

Price per unit of product, service, commodity, etc.

Numeric value of quantity.

SR07 is used to provide the number of scheduled commercial spots to be run.

Date (YYMMDD).

SR08 defines the start date of the advertising promotion.

Date (YYMMDD).

SR09 defines the end date of the advertising promotion.

Identifying number for a product or service.

SR10 defines the seller's plan code.

Identifying number for a product or service.

SR11 defines the buyer's advertising package code.